MISREPRESENTATION
"Misrepresentation," no explanation
Google suspends the account and links a 2,000-word policy page. No specifics, no line to fix. You're left reverse-engineering a ban.
The Complify guarantee Guaranteed
Guaranteed
Google Merchant
Center Approval.
Skip the appeal loop. Custom Shopify + GMC builds from €750, ready-to-go stores live in 2 days, and a monthly upkeep that replaces the account if Google ever takes it down.
Shopify storefronts · Google Merchant Center approved
Merchant Center · your-store.com
Account status Suspended · Misrep Active · Approved
Store identity Mismatch Consistent
Business & tax info Missing Verified
Returns & policy pages Incomplete Localized
Product feed Disapproved Approved
flip the switch — see it go compliant
Built on Shopify / Google Merchant Center
The loop you skip
Why most new Merchant Centers never make it past day one.
Google rarely tells you what's actually wrong. New accounts guess, get suspended, appeal, get rejected — for weeks. This is the cycle every Complify store starts on the other side of.
APPEAL_DENIED
Appeals rejected in minutes
You write a careful request for review. An automated system denies it before a human ever reads a word — same canned reply, every time.
ITEM_DISAPPROVED
Products disapproved, traffic gone
Half your catalogue reads "disapproved." Shopping ads stop spending. Free listings vanish. The store is open — but invisible.
IDENTITY_MISMATCH
Hidden identity mismatches
A Dutch storefront on a UK address. No company number. A contact page Google can't verify. You'd never spot it — Google always does.
MISSING_POLICY
Missing or wrong policy pages
No returns policy. Terms that don't match the market. A checkout that doesn't look secure. Small gaps — full suspension.
CLOCK_RUNNING
And the clock keeps running
Every day suspended is a day of lost sales, idle ad budget, and a launch on hold. Self-fixing takes weeks you don't have.
The cost of staying suspended
Every day a new GMC is "under review" is a day you don't sell.
The bills don't pause for Google's queue. Pre-approval means the meter doesn't even start.
0 %
of your Shopping traffic disappears the moment the account is suspended — paid and free listings both.
€ 0
in Shopping revenue until you're reinstated, no matter how much you spend everywhere else.
0
identity error is all it takes to fail every market you sell into — at the same time.
How Complify works
From decision to live ads — in two days.
You skip the policy maze and the appeal loop entirely. We hand you a Merchant Center Google already trusts — and you keep it.
- 01
Pick
Commission a custom new build (€750) or grab a pre-built store ready to ship (€1,200). We confirm market, language and category fit.
- 02
Transfer
Within two business days, the Shopify store and Merchant Center account are in your name — email, business details, full access.
- 03
Launch
Start Google Ads campaigns the same day. The initial misrepresentation check is already cleared — no waiting, no appeal.
- 04
Maintain
Optional monthly upkeep watches the account for the policy changes and quiet edits that quietly turn into the next suspension.
What's already done
Every compliance box ticked before you get the keys.
A new GMC fails for the same eight reasons, every time. We close them all — in the right language, for every market you sell in — before the store ever touches your name.
The reason new accounts get banned isn't bad luck. It's the wrong setup, never reviewed.
- Store & business identity One consistent identity across site, GMC and Google Business.
- Company & tax registration KvK, BTW, VAT and company numbers, correct per jurisdiction.
- Returns, refund & shipping Complete, compliant policy pages — localized, not translated.
- Terms, privacy & contact The pages Google checks for a real, reachable business.
- Secure checkout & trust HTTPS, visible payment and security signals, no broken flows.
- Product feed & data quality GTINs, attributes, pricing and availability that pass review.
- Initial misrep already cleared The review that catches most new accounts — already passed.
- Clean transfer of ownership Shopify and GMC in your email, your business details, your name.
Who it's for
Built for the people Google suspends most.
Multi-store operators
Running 2–5+ stores at once. One suspension shouldn't take down the whole operation — we keep each account clean.
Agencies
Managing GMC for clients across markets and tired of firefighting bans. We become the compliance layer behind your accounts.
Multi-market brands
Selling into NL, DE, UK and US together — where a single identity mistake quietly fails every country at once.
First-time sellers
Launching on Shopping for the first time and want it compliant from day one — not after a ban you have to dig out of.
★★★★★
"After losing two stores to misrep flags, I stopped appealing. Complify just hands me a new pre-approved one in two days, and their monthly upkeep catches policy drift before Google does. I haven't lost a day of ads since."
Remco Driessen Operator · Multi-store DTC
Pricing
Build it, buy it ready, or keep it covered.
Three ways onto a Merchant Center Google already trusts.
Most chosen
New Merchant Center
A brand-new Shopify + GMC stack, built to your niche and transferred to your name.
€750 one-time
was €1,200
Launch price
- Custom to your niche & market
- Initial misrepresentation cleared on delivery
- Localized policy pages per market
- Transferred fully into your name
Pre-Built Store
Skip the build queue. Pick from a ready-made Shopify + GMC stack, live within two days.
€1,200 one-time
was €2,000
Launch price
- Live within 2 days
- Initial misrep already cleared
- Transferred to your name
- Custom builds on request
Monthly Upkeep
AI-monitored 24/7. If Google ever takes the store down, we replace it with a pre-built one — free.
€250 / month
- 24/7 AI surveillance of your GMC
- Policy-change alerts & quiet-edit detection
- Free pre-built replacement if you go down
- Priority help if anything flags
Running multiple stores or an agency? Talk to us about volume →
FAQ
The questions every operator asks.
What's the difference between a new build and a pre-built store?
A custom new build (€750) is made to your niche, market and category from scratch — you tell us what you want to sell and we build the whole stack around it. A pre-built store (€1,200) is one we've already prepared and is sitting ready: you pick from what's available and we transfer it within two days. Same compliance work either way.
How fast can I start advertising?
Pre-built stores transfer into your name within two business days from order. Custom builds take a little longer — we confirm the exact timeline on the consult based on your niche and market. Either way, the moment we hand the keys over, the initial misrepresentation check is already cleared and you can launch Google Ads the same day.
What does 'pre-approved' actually mean?
Every store we hand over has already cleared Google Merchant Center's initial misrepresentation review — the one most new accounts get stuck on for weeks. Identity, policy pages, business details and product feed are configured the way Google wants. You're not starting from a cold suspension; you're starting from green.
What happens if Google takes the store down later?
If you're on our Monthly Upkeep plan, we replace it with a pre-built store — free. The €250/month service runs 24/7 AI surveillance over your account, catches policy changes and quiet edits before they trigger a re-review, and carries a no-questions replacement guarantee if the worst happens.
Is the store fully in my name?
Yes. Full ownership of the Shopify store and the Merchant Center account, transferred to your email and your business details. No revenue share, no monthly platform fee, no lock-in.
I already have a suspended store. Can you still help?
In most cases the cleanest path is a fresh, pre-approved GMC rather than a multi-week appeal loop. If there is a real reason to keep the legacy store — backlinks, revenue history, a domain you need — we can scope a custom build around it.
Which platforms and markets do you cover?
Shopify storefronts with Google Merchant Center, across the EU, UK and US. Each market gets the right legal pages and business details so the account holds up wherever you sell.
Skip the appeal loop. Start on green.
A pre-approved Shopify + Merchant Center stack, transferred to your name, ready to advertise in two days.